Cigarette packages used to only have a small health warnings on the side or bottom, still telling what could happen to you, but in a simple few words, "Warning: smoking may cause lung cancer, heart disease, emphysema, and may complicate pregnancy." In my opinion, that would be good enough, but in Australia and soon to be Ireland, it needs to be said in a more gruesome way. In Australia, a large percentage of cigarette smokers quit smoking after this law was passed. The cigarette companies are losing their business fast and if every country starts to debate the plain packaging law, some of the largest companies could lose up to 60% of their customers, possibly pushing them out of business.
I think this law contradicts the first amendment, freedom of press. The government shouldn't be able to make every cigarette package the same package, not being able to have their own logo on their own product. Let's take children's toys, McDonald's, alcoholic beverages or even school supplies as examples, they're all allowed to have their brand logo on their packages being sold, so why hasn't government revoked their right to advertise their products with their brands to make them all the same plain packaging. Children's toys would be covered in pictures of little kids choking on the small parts, as warned on all children's toys with small parts included. Alcoholic beverages would be covered of gruesome pictures of people with alcohol poisoning or people that had died from drinking way too much.
My main point being, you can't revoke a company's right to brand their own product. It's already known that they could potentially be dangerous to health, pictures of what it could do is not necessary and is disgusting, these photos should not be allowed to take up 65% of the packaging and brand should be allowed to have their logo on their products.